Style-Up Abigail Barely Boot
is an American brand
first produced in 1889 in Salina,
Kansas. The company is owned by VF
Corporation, the largest apparel company in the world.
Its headquarters is currently in Merriam,
Kansas, just outside of Kansas
The company states that they are an international retailer
and manufacturer of casual
wear and work
wear and that they have more than 400 employees in the United
the brand is owned by Pacific
Brands since 2007, after it was acquired from Yakka.
The company was
formed in 1889 by Henry
David Lee as the Lee Mercantile Company at Salina,
Kansas producing dungarees
The growth of Lee was prompted by the introduction of the
Union-All work jumpsuit in 1913 and their first overall
Later in the 1920s Lee introduced a zipper
and continued to expand. Around this time, the first children's overall
line was sold. In 1928 H.D. Lee, founder and president of The H.D.
Lee Mercantile Company, died of complications following a heart
During the 1930s and 1940s the company became the leading
manufacturer of work clothes in the US. In 1944, the Lazy
"S" became the official Lee back pocket. A flood wiped
out Lee's Kansas
center. It ruined the entire stock of merchandise, except the Buddy
Lee dolls, which floated. In 1954, Lee expanded into casual
wear. During the 1960s the company expanded to 81 countries and in
1969 was acquired by VF
Corporation, becoming a brand.
Lee aired its first television
advertisement, which promoted Lee western wear. In the 1970s
Lee shifted its focus from the workwear business and began
catering to fashion cycles. Lee created an all-new fit for women
under the Ms. Lee label. A youth wear line for boys and girls was
introduced. In 1996, the company launched Lee
National Denim Day as part of National
Breast Cancer Awareness Month. Working with the Entertainment
Industry Foundation, Lee National Denim Day has raised over
$75 million to help fund breast
cancer research programs.
In 1981, 240
factory workers in Greenock,
staged a sit
in in protest against plans to move the factory to Northern
Ireland. What was planned as a one night protest continued for
As of 2005, Lee Jeans have been manufactured by Arvind
Mills in a number of small factories in Chamarajanagar,
60,000 workers produce 5,000 pairs of jeans a day.
Within the USA, the
company spends more than $40 million per year on advertising. In
was appointed as the lead interactive agency for the American
brand and redesigned their website. Barkley
Inc. had previously handled interactive advertising for the
Worldwide continues to provide offline advertising services
for the brand.